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FoLA Privacy Policy

Effective Date: July 2026

Foundation of Leading Artists Limited (“FoLA”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data through our compliance with this policy. This Privacy Policy governs our website (the “Site”), mobile applications, and any other FoLA platforms or branded pages where this policy is posted.

1. Information We Collect

We collect information that you provide to us voluntarily, as well as data collected automatically when you interact with our Site.

  • Information You Provide: We may receive and store information such as your name, email address, shipping address, phone number, date of birth, payment card details, demographic information, personal preferences, and any correspondence you send to us (e.g., via the BID NOW form or artist application forms).

  • Information Collected Automatically: When you visit our Site, we may collect technical data such as your IP address, device and browser information, operating system, pages visited, time spent on the Site, and cookie identifiers.

  • Information from Other Sources: We may obtain information about you from business partners, referrals, or publicly available sources (such as public auction results or professional registries) to facilitate our services, perform anti-fraud checks, or verify information provided by you.

  • Regulatory Compliance (AML/KYC): To comply with applicable anti-money laundering (AML), counter-terrorist financing (CTF), and 'Know Your Client' (KYC) regulations, FoLA may be required to collect, verify, and retain information regarding your identity, source of funds, and source of wealth. This may include, but is not limited to, copies of government-issued identification, proof of address, and documentation confirming the origin of funds used for any transaction. You acknowledge that FoLA may use third-party identity verification and screening services to validate the information you provide. Failure to provide such information may result in the refusal or cancellation of your registration, bids, or transactions.

2. How We Use Your Information

We use your personal data for the following purposes:

  • Providing Services: To facilitate artist applications, manage artwork listings, coordinate bidding processes, and fulfill our contractual obligations to you.

  • Communication: To respond to your inquiries, notify you about bid status, provide updates on products or services, and send you marketing communications (subject to your consent and opt-out preferences).

  • Operations & Security: To administer our Site, conduct internal data analysis, troubleshoot technical issues, screen transactions for fraud or risk, and ensure the safety of our platform and users.

  • Legal Compliance: To comply with our legal obligations, cooperate with regulatory agencies, or defend our legal rights.

3. Disclosure of Your Information

FoLA does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We may disclose your personal data only in the following limited circumstances: 

  • Service Providers: We share your information with trusted third-party service providers (such as IT, hosting, payment processors, and logistics/courier providers) who perform services on our behalf and are contractually obligated to maintain the confidentiality and security of your data. 

  • Regulatory and Legal Obligations: We may disclose your personal data to law enforcement, regulatory authorities, or government agencies when required by law, regulation, or in response to a valid legal process (such as a subpoena or court order). 

  • Professional Advisors: We may share information with our legal, financial, or insurance advisors where necessary for our business operations or to satisfy our professional obligations. 

  • Transaction Partners: In connection with a sale, we may share relevant information (such as shipping details) with the Seller and authorized logistics providers to facilitate the completion of your transaction.

4. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to distinguish you from other users, remember your preferences, and improve your browsing experience. You may adjust your browser settings to refuse cookies, though doing so may affect your ability to access certain features of our Site.

5. Data Security and Retention

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. We retain your personal data only for as long as is necessary to fulfill the purposes for which it was collected, or as required by law.

6. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access a copy of the personal information we hold about you.

  • Request the rectification or erasure of your personal data.

  • Object to or restrict the processing of your data.

  • Withdraw your consent for marketing purposes at any time (via the unsubscribe link in our communications or by contacting us).

7. Changes to this Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

8. Contact Information

If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us.

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